March 13, 2026
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World News

Woolworths supermarket launches new limited edition ‘rainbow cake’ in selected NSW and ACT stores

Woolworths The grocery store has launched a model new restricted version Rainbow Layer Cake to assist help Rainbow Households and their work with LGBTQ+ households.

Prospects can now buy the brand new Rainbow Layer Cake in chosen Woolworths shops throughout NSW and the ACT whereas shares final.

WATCH ABOVE: Woolworths releases restricted version Rainbow Cake

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The limited edition cake is obtainable for $10 – and $1 from each sale is about to be donated on to Rainbow Households.

The brand new cake options enjoyable, colourful layers which can be full of cream cheese buttercream icing and topped with rainbow sprinkles.

Woolworths is proud to associate with Rainbow Familiesa company that gives help to LGBTQ+ dad and mom, carers and their kids throughout NSW.

The restricted version Woolworths Rainbow Layer Cake. Credit score: Woolworths

Internet hosting household playgroup periods, month-to-month social group catch-ups and new dad or mum help applications, Rainbow Households has been constructing a neighborhood community that fosters resilience by connection, help and empowerment since 2016.

“We’re delighted to be partnering with Rainbow Households, a company that does unimaginable work locally,” Managing Director of Woolworths Meals Firm Man Brent mentioned.

“Household can imply various things to completely different folks and I do know that, for the LGBTQ+ neighborhood, it could possibly usually imply needing extra help and steerage. Cake is commonly a staple of household celebrations and so it made sense for us to create a product that households love, to help a neighborhood that loves so proudly.”

Woolworths says $1 from each sale is about to be donated on to Rainbow Households. Credit score: Timothy Roberts/Woolworths

Rainbow Households Government Officer Ashley Scott added: “We’re thrilled to be a part of this scrumptious initiative. February in NSW and throughout the nation is a time of celebration for our households – a time to come back collectively and be with our vibrant and various neighborhood.

“Though there may be a lot to have a good time, there may be nonetheless a lot work to be accomplished earlier than all households are handled equally. Because of this beneficiant donation from Woolworths, we can help much more LGBTQ+ dad and mom and their households throughout Australia.”

Woolworths is a proud associate of 12 regional and metropolitan delight and LGBTQ+ occasions throughout Australia.

Woolies shopper’s Bluey mudcake hack.

Woolies shopper’s Bluey mudcake hack.

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