January 10, 2026
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Watch brands and Formula 1

Components 1 is again for 2023, and with solely two rounds down and one other 21 to go there’s nonetheless a good distance for each drivers and groups to combat it out for the championship.

As a part of this weekend’s Australian Grand Prix in Melbournewe determined to check out the watch manufacturers related to every F1 group.

Watches have all the time been linked to motorsport. Earlier than digital stopwatches and automatic timing, races had been timed on chronographs. And a number of the most well-known chronographs now we have right this moment, just like the Rolex Daytona, the TAG Heuer Carrera, or the TAG Heuer Monaco have their roots in motorsports.

For extra Motoring associated information and movies take a look at Motoring >>

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It is no shock loads of main watch manufacturers kind main sponsors with a sport like Components One.

Pink Bull Racing and TAG Heuer

Pink Bull is the present king of the paddock, led by Christian Horner as Crew Principal.

Max Verstappen is searching for his third consecutive Driver’s Championship, and the Pink Bull group is eyeing off back-to-back Constructors’ Championships after pipping Ferrari in 2022, and being edged out by Mercedes in 2021.

Sergio Perez is presently in second place and appears to be on kind this yr as effectively, so there may be hope of some inter-team rivalry right here for the driving force’s championship as effectively.

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TAG Heuer

TAG Heuer has had a long-standing relationship with Pink Bull Racing, and even has a collaboration with the group on the TAG Heuer Components 1 X Pink Bull Racing Chronograph.

Lately, you will see Christian Horner generally sporting both an Autavia Flyback Chronograph, or extra not too long ago, what seems to be to be the 60th Anniversary Carrera Chronograph.

Ferrari and Richard Mille

Ferrari has lengthy been the favourite group in F1 and it has a devoted fan base within the Tifosi.

Nonetheless, it has been some time since he was on the high, after a tumultuous 2022 season consisting of too many errors on and off the monitor.

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Hopefully, with new group principal Frederic Vasseur along with Charles Leclerc and Carlos Sainz’s driving skill, we might even see it return to its former glory.

Richard Mille

Richard Mille is on the slicing fringe of horological know-how, with sports activities usually on the middle of its timepieces, so it isn’t shocking that it has teamed up with Ferrari.

A Richard Mille might be seen on the wrists of each Charles Leclerc (usually seen carrying a model of this RM 67-02) and Carlos Sainz, to not point out half the crew!

Mercedes AMG Petronas and IWC

Mercedes was a contemporary power in F1 up till the up to date rules final yr that noticed the group plagued with efficiency points. Evidently this yr, it has nonetheless not ironed out their kinks – not less than for now.

IWC SCHAFFHAUSEN

IWC might not appear the pure option to accomplice up with an F1 group, given it is a model identified for pilot watches, nonetheless, the partnerships lengthen from F1 and into Mercedes-Benz street automobiles as effectively.

IWC has achieved loads with the Mercedes-AMG Petronas group over the previous few years, like a collaboration on the watch featured here.

Aston Martin and Girard-Perregaux

Aston Martin is without doubt one of the longest-lasting tremendous sports activities automobile producers on the planet, and whereas its kind in Components 1 has come and gone, its present standing is exhibiting that it may need a wonderful 2023.

Girard-Perregaux

Like IWC, Girard-Perregaux has taken its F1 affiliation even additional, with collaborations with the Aston Martin F1 group on the Laureato Absolute Chronograph F1 Editionin addition to the mum or dad Aston Martin model, like the brand new one 42mm Laureato Green Ceramic Aston Martin Edition.

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The inexperienced is hanging, and completely lovely in ceramic. When watching the F1, you may’t assist however discover these items on the wrists of the drivers and wider group, particularly the Laureato Chronograph F1 Version!

McLaren and Richard Mille

McLaren’s historical past in Components 1 wants no introduction. As one of the profitable and iconic manufacturers in racing, the present state of McLaren’s Components 1 group is a poor reflection of the years passed by.

However, it hopefully has a shiny future with loads of modifications going down on the group.

Richard Mille

It is uncommon for a model to sponsor two groups and for the groups to simply accept sponsorship from the identical model, however Richard Mille has achieved simply this. Having offers with each McLaren and Ferrari makes it considerably distinctive on this area.

Equipped Credit score: CarExpert

So as to not play favourites, they’ve outfitted the McLaren group with its well-known RM67-02 watches as effectively. And sure, that’s the similar watch that Lando obtained mugged for final yr!

Williams and Bremont

The Williams F1 group seems to be shedding its ‘back-marker’ standing for 2023 and approaching robust with an honest chassis and engine mixture, and Alex Albon and Logan Sargeant on the wheel.

Bremont

Bremont Chronometers is a British model began by brothers Giles and Nick English, identified for its reliability.

It provides the British army, so the watches must work. Its affiliation with Williams is smart because it’s one high-precision British model aligned to a different. The pair not too long ago launched their first watch as a part of their partnership, the Bremont RW-22 .

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You may see this mannequin strapped to the wrists of Albon and Sargeant loads this yr because the group fights to maneuver up the constructor’s ladder.

Alfa Romeo and Revolt

Initially the Sauber F1 Crew, Alfa Romeo is 5 years into its present incarnation as Alfa Romeo, and has had some blended outcomes over the previous few years. It’s residence to rookie Zhou Guanyu, and veteran Valtteri Bottas.

Revolt Timepieces

Revolt Timepieces is a small unbiased model based mostly in Switzerland that builds timepieces with an automotive and machine inspiration. They’re half Richard Mille, half MB&F and half Hublot.

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The partnership with Alfa Romeo F1 is an effective match given its roots (albeit solely 14 years in the past), and it has two items designed particularly for Valtteri Bottas and Zhou Guanyu – the Re-Volt C43 (pictured). They even have small elements from the Alfa Romeo F1 automobile on every bit aspect!

Alpine and Bell & Ross

Alpine, previously Renault, are contenders this yr after ending fourth final yr.

Having misplaced Fernando Alonso to Aston Martin, however picked up Pierre Gasly to hitch Esteban Ocon and group principal in Otmar Szafnauer, Alpine has an honest probability of difficult for a couple of podiums this yr.

Bell & Ross

Bell & Ross is thought for the instrument watches, initially designed based mostly on the cockpit devices of planes and for particular functions. These days, they’re completely suited to F1 drivers, piloting their machines across the monitor at 320km/h.

Equipped Credit score: CarExpert

The Bell & Ross BR 03-94 A521 was designed particularly for the Alpine F1 group, and with timing in thoughts. The Alpine blue is mirrored within the dial and supplies have been used that had been examined on the F1 automobiles themselves.

Due to our mates at WatchAdvice for assist with this text.

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