An enormous change affecting three of Australia’s most popular chocolate bars – Mars Bar, Snickers and Milky Approach – has been confirmed.
Mars Wrigley, the mum or dad firm that produces the enduring chocolate bars, has introduced that Mars Bar, Snickers and Milky Approach will now be wrapped in recyclable, paper-based packaging.
The three chocolate bars would be the first merchandise in Australia to be wrapped within the new packaging and are actually stocked in shops.
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Moreover, Australia would be the first market on the earth to expertise the foremost overhaul.
Mars Wrigley Portfolio Director Richard Weisinger mentioned it was an thrilling transfer for the corporate.
“After a three-year mission to revamp our packaging for our bars portfolio, seeing our chocolate bars now in retailer in our new paper-based wrapping is extremely thrilling for us,” he mentioned.
“This transformation is step one of many for us, and as soon as our chocolate bar portfolio is absolutely transitioned, we are going to get rid of greater than 360 tonnes of plastic from our worth chain – that is the equal of touring from Melbourne to London and again.”
Coles Normal Supervisor of Sustainability Brooke Donnelly additionally welcomed the transfer.
“It is encouraging to see Australian producers take steps in direction of offering sustainable alternate options to plastic packaging,” she mentioned.
“With a purpose to drive additional innovation and obtain mutual sustainability objectives, it is essential for organizations to collaborate and work collectively.
“With companies more and more measured on their influence on society and the atmosphere, sustainable innovation is usually a key driver of each societal and business success.”
To launch the brand new packaging, Mars Wrigley introduced its new marketing campaign “Largest Factor in Wrap 2023”, supported by Australian rapper Kobie Dee.
“I really feel very hopeful when main corporations like Mars Wrigley prioritize sustainability. They’ve the ability and capability to guide by instance so others comply with,” Dee mentioned.
“As a proud Aboriginal man, caring and defending the Nation is one thing essential to me. Aboriginal individuals have a robust connection to land and nation and we have to do what we will to guard and maintain it.”
Weisinger added: “We’re thrilled to be working with Kobie Dee – a First Nation’s rapper – to assist the launch of our new packaging into shops throughout the nation.
“Kobie has an innate present for storytelling, a real ardour for sustainability and a capability to attach individuals collectively.”
