February 25, 2026
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Technology

Amsterdam’s plan to get partying tourists to ‘stay away’

Simply final week, Indonesian authorities introduced a campaign that will crack down on misbehaving vacationers in Bali.

Now, Amsterdam is making ready to launch the same marketing campaign.

The Dutch capital is thought for its stunning canals, quirky structure, colourful tulip gardens and its must-visit galleries and museums.

Nevertheless it has additionally change into identified for its open mindedness to intercourse work and hashish use, attracting thousands and thousands of overseas partygoers yearly.

An estimated 20 million vacationers visited the Netherlands in 2019, with many keen to go to Amsterdam’s marijuana espresso retailers and red-light districts.

However residents have raised considerations in regards to the giant – and ever-growing – numbers of partygoers, who dwarf town’s inhabitants of simply 822,000.

After session with residents and enterprise homeowners, the Metropolis of Amsterdam has determined to usher in new guidelines as a part of its new ‘Keep Away’ marketing campaign.

In a bid to discourage so-called “nuisance vacationers”, guests will not be capable to smoke marijuana on the streets of Amsterdam as of mid-Might.

There can even be restrictions on alcohol gross sales, with bars and sex-work institutions to be slapped with curfews – spelling hassle for town’s many 24-hour venues.

And to deal with overcrowding and ‘overtourism’, town will probably be limiting the variety of river cruises and Airbnb rental properties, with many motels to be repurposed into residential and workplace buildings.

The foundations will coincide with a picture marketing campaign, which can promote the significance of respect and discourage overseas guests who “solely come to Amsterdam for alcohol, medication and intercourse”.

Had sufficient

A press launch from town final 12 months claimed that overseas guests had begun to abuse their privileges whereas in Amsterdam.

“Amsterdam is named a free and open metropolis that desires to share its cultural wealth, together with museums and main venues, the canal belt, but additionally its nightlife with guests from everywhere in the world,” the assertion learn.

“Some entrepreneurs misuse the picture of town to promote Amsterdam as a spot of ‘limitless potentialities’. In consequence, teams of holiday makers suppose that Amsterdam is a metropolis the place all the pieces is feasible and allowed.”

Amsterdam deputy mayor Sofyan Mbarki stated in a press release that speedy motion was wanted to guard town.

“The discouragement marketing campaign goals to maintain out guests we don’t need. If we love town, we should take motion now,” Cr Mbarki stated.

“Motion is required to stop nuisance and overcrowding. Amsterdam is a metropolis, and bustle and liveliness come together with this, however to maintain our metropolis habitable, we have to select limits as a substitute of irresponsible progress.”

Amsterdam stay away
Vacationers stroll by means of Amsterdam’s well-known crimson mild district. Photograph: Getty

Seeing crimson

There could also be further guidelines and restrictions to return, with town’s mayor Femke Halsema taking a tough stance towards town’s well-known marijuana-filled espresso retailers.

There are greater than 160 espresso retailers across the metropolis that promote marijuana-filled menu gadgets, with clients additionally free to smoke on the premises.

However Mayor Halsema says she needs to ban vacationers from buying items from these espresso retailers, citing considerations over interdependence between the gentle and exhausting drug commerce.

“Most of the main issues within the metropolis are fueled by the hashish market: From nuisance attributable to drug tourism to critical crime and violence. Banning gross sales to vacationers is a obligatory intervention … and step one in the direction of regulation,” she stated in 2021, as reported by Dutch News.

In one other main change to town, Mayor Halsema has additionally introduced a plan to shut a big variety of brothels within the De Wallen crimson mild district, and relocate them to a single multi-storey “erotic heart”.

This heart can be situated away from town’s heart in a bid to attract vacationers away from town hub.

However the proposal has been met with fierce opposition from residents, who’re involved that the middle will not clear up current points and can as a substitute relocate the problems to their areas.

Town council had initially put ahead eight possible locations for the middle. Nonetheless, following the backlash, it’s now looking for three new choices.

Intercourse employees within the crimson mild district have additionally fiercely opposed the plan. In line with a foyer group often known as Pink Mild United, 90 p.c of the 170 feminine intercourse employees surveyed needed to proceed working of their present location.



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