Cupra offered a document 152,900 automobiles globally in 2022, with 1111 of these gross sales in Australia – nevertheless it got here on the expense of its SEAT father or mother model.
SEAT SA prioritized higher-margin Cupra fashions over SEAT-badged automobiles, so whereas Cupra deliveries have been up 92.7 per cent, the SEAT model was down 40.5 per cent.
Cupra accounted for slightly below 40 per cent of whole SEAT SA gross sales, which total amounted to 385,600 – down 18.1 per cent. Notably, the Cupra model alone is targeting 500,000 annual sales by 2025.
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The Formentor accounted for the lion’s share – 63.eight per cent – of Cupra’s 2022 gross sales with 97,600 models.
In its first full 12 months in the marketplace, the electrical Born hatchback marked 31,400 models.
Cupra’s hottest mannequin, subsequently, was extra widespread than that of the SEAT model, with the Arona – associated to the Volkswagen T-Cross – shifting solely 71,000 models.
The sporty model’s key European markets have been Germany (58,400 gross sales, up 89.9 per cent), the UK (14,400, up 87.Four per cent) and Spain (13,600, up 23.9 per cent). These three markets have been additionally the extra mainstream SEAT model’s highest-volume ones in 2022.
However the Volkswagen Group has been severe about pushing Cupra out to world markets, and it recorded 4300 gross sales in Mexico and 2700 gross sales in Israel – plus the 1111 models in Australia.
Because it was globally, the Formentor was the model’s finest vendor domestically, and by some margin. With 690 gross sales, it accounted for 62 % of Cupra’s gross sales Down Beneath.
Cupra additionally offered 234 Ateca SUVs and 186 Leon hatchbacks, plus a single Born. It is aiming to reach 7000 annual sales in Australia by 2025.
“2022 was an unpredictable 12 months however we definitely made one of the best out of it,” mentioned SEAT and Cupra CEO Wayne Griffiths.
“Cupra continued to exceed expectations and cemented its place as Europe’s fastest-growing automotive model.
“Our outstanding supply numbers show that demand for the model and electrified automobiles reveals no signal of slowing down.”
He added the prioritization of Cupra automobiles was “important to supply long-term stability for the broader firm”.
“Confronted with persevering with semiconductor and elements shortages, we made the strategic determination to prioritize higher-margin Cupra fashions over SEAT vehicles,” Mr Griffiths continued.
“This inevitably impacted the variety of SEAT automobiles we delivered however was important to supply long-term stability for the broader firm.”
As for 2023, it might be extra of the identical.
“The one factor that is sure is that nothing is definite,” mentioned Mr Griffiths.
“However by prioritizing Cupra’s development and the electrification of SEAT SA, we’re decided to face any future challenges and switch them into alternatives.”
Though it was supply-constrained, the SEAT model did eke out a milestone: it offered its millionth SUV. Along with the Arona and Ateca, it additionally sells the Tarraco, associated to the Skoda Kodiaq.
SEAT SA additionally produces the Audi A1and the Volkswagen Group subsidiary’s whole world manufacturing quantity was pretty regular at 478,954 gross sales – down only one.1 per cent.
Manufacturing on the Martorell plant declined by 4.eight % to 366,764 models. SEAT SA additionally produces automobiles in Barcelona and El Prat de Llobregat in Spain, whereas the Cupra Born and SEAT Tarraco are produced in Germany and the Cupra and SEAT Ateca within the Czech Republic.
Cupra’s Martorell plant will have fun its 30th anniversary this 12 months as SEAT SA begins retooling it to construct electrical automobiles for the broader Volkswagen Group, together with the manufacturing model of the UrbanRebel idea in 2025.
Cupra will reveal the manufacturing model of its second electrical automobile this 12 months, the Tavascan, though this will probably be sourced from China.
Each it and the manufacturing UrbanRebel are set for an Australian launch in 2025, and so they’ll be joined by the Terramar mid-sized SUV which can provide a alternative of petrol or plug-in hybrid powertrains.
MORE: Cupra Terramar, UrbanRebel, Tavascan set for Australia in 2025
