Australia’s most tagged location on Instagram in 2022 has been revealed, together with the nation’s most used hashtags and emojis.
Instagram’s Australian 12 months in Evaluate report has topped Melbourne because the nation’s most tagged location for the yr, with Sydney not far behind coming in at quantity two. Brisbane, Perth and the Gold Coast rounded out the highest 5.
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Melbourne additionally appeared within the prime trending hashtags of the yr, alongside #images, #love and #artwork.
Sydney had a win of its personal with the Sydney Opera Home snagging the highest spot for probably the most tagged “Aussie Icon”, whereas town’s well-known Bondi Seaside was probably the most tagged seashore within the nation.
Aussies used the purple love coronary heart emoji probably the most in 2022 and used the Harry Kinds hit ‘As It Was’ probably the most in Reels.
Instagram additionally predicted the tendencies it believes will take heart stage in 2023, similar to a give attention to sustainable style and activism.
“In 2023, extra members of Gen Z will use their {dollars} to help causes and communities,” the report said.
“Whereas 30% of Gen Z is sufficiently old to vote, teenagers use platforms like Instagram to vote with their wallets.”
When requested to summarize 2023 in a single phrase, the highest responses from Gen Z had been therapeutic, energized and primary character vitality.
Meta Group Business Director Naomi Shepherd stated that Australians “proceed to pave the best way globally for brand new territories of expression and cultural curation”.
“Australians love Instagram, and the 2022 Gen Z tendencies knowledge reveals that Instagram continues to be the place the place tradition is created, and tendencies take off,” she stated.
“2022 was a yr the place Australians impressed their communities, formed tendencies, shared their creativity and grew their audiences on Instagram.”
