Former tennis star, writer and commentator Jelena Dokic has revealed {that a} new marketing campaign she is concerned in is for a trigger very near her coronary heart.
This yr, Dokic is an envoy for Witchery’s White Shirt marketing campaign to boost cash for the Ovarian Cancer Research Foundation.
WATCH THE VIDEO ABOVE: Jelena Dokic for Witchery.
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She says it’s an “honour” to tackle the function as she marks her 40th birthday on Wednesday.
“It’s an honor and a privilege to be the ambassador for this yr’s @witcheryfashion White Shirt Marketing campaign in assist of the @ocrf particularly on the eve of my 40th birthday,” she wrote on Tuesday.
“The White Shirt marketing campaign’s mission in partnership is to boost a lot wanted funds to assist important analysis to develop an early detection take a look at for ovarian most cancers to be as available and recurring as a pap smear or mammogram.
“There may be at present NO early detection take a look at and the signs are very refined and obscure which implies most ladies are recognized within the late levels of the illness.”
Dokic says ovarian most cancers is essentially the most deadly of all reproductive cancers, and one lady dies each eight hours from ovarian most cancers in Australia.
“When funding into ovarian most cancers analysis is uncared for, girls die,” Dokic stated.
“The following technology of ladies and women deserves higher.
“This White Shirt can save lives.”
Dokic says Witchery donates 100 p.c of proceeds to the Ovarian Most cancers Analysis Basis.
The tennis star has constructed a robust relationship with the Australian style model in latest months, that includes in its style campaigns and carrying its clothes for official occasions.
Her followers liked the addition of the White Shirt Marketing campaign ambassadorship to her ever-growing portfolio of post-tennis profession roles.
“They could not have picked a greater particular person,” one follower wrote on Instagram.
“How fortunate Witchery and the white shirt marketing campaign are to have you ever as their ambassador. Stunning,” enthused one other.
“Nice marketing campaign and terrific trigger. Nicely executed,” added a 3rd.
“Thanks for all the pieces you’re doing. I hope these beautiful pictures assist elevate consciousness,” famous one fan.
Others shared that they knew all too nicely the ache and loss related to ovarian most cancers.
“Considered one of my shut buddies has terminal ovarian most cancers, so I will likely be shopping for a white shirt after I press ship,” one among Dokic’s followers wrote.
“Thanks as soon as once more Jelena for all that you simply do to assist folks,” stated one other.
“Pleased 40th birthday darling woman.
“You’re fantastic.”
Different ambassadors for the White Shirt Marketing campaign this yr embrace former Australian international minister Julie BishopPE Nation designer Pip Edwards (who designed the shirt), health influencer Kayla Itsinesand media persona Maria Thattil.
This yr’s White Shirt is out there in any respect Witchery shops throughout Australia and New Zealand in addition to on-line.
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