Kia has dedicated to its partnership with the Australian Open tennis Grand Slam for an extra 5 years, till 2028.
For greater than 20 years the Korean carmaker has been the foremost sponsor of the Melbourne-based sporting occasion, commencing in 2002. In the present day, Kia’s International Ambassador and defending Males’s Singles Champion, Rafael Nadal, introduced the extension of the partnership this morning on the annual fleet handover ceremony.
This yr, Kia shall be supplying 130 automobiles; together with 10 EV6 GT-Line EVs, 70 Carnival MPVs, in addition to 30 Sorrento and 20 Sportage SUVs.
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Moreover, the model shall be showcasing the brand new EV6 GT high-performance electrical car within the occasion grounds this yr, at a show dubbed the ‘Kia Wave’. The activation is claimed to present a nod to Kia’s new model route, which emulates “the pure factor of water and the rise and fall of the ocean”.
“Elevated on a 9.5m platform, the construct explores the unimaginable, with the EV6 GT positioned on an illuminated LED ramp to present the phantasm that it is flying. The ramp focuses on the pure magnificence and power of the Australian panorama to align with the vitality, design and efficiency of the hero car,” Kia says in its media launch.
Chief working officer for Kia Australia, Damien Meredith, reaffirmed the model’s dedication to the foremost tennis occasion.
“It has been a pleasure to be concerned in our personal yard with a world-class spectacle just like the Australian Open for such a protracted time frame,” Mr Meredith mentioned.
“Each manufacturers have grown and developed over the course of the partnership and have shared synergies specializing in innovation, know-how and sustainability. We’re very happy with our partnership and excited on the prospect of collectively reaching new heights over the following 5 years.”
In the meantime, Australian Open event director, Craig Tiley, praised the addition of extra electrical automobiles to this yr’s AO fleet.
“It is great to see this yr’s fleet embrace ten all-electric automobiles, in line with Kia’s repute as a up to date, revolutionary and accountable firm,” Mr Tiley mentioned
“Followers know the AO has come to city when the AO branded Kia vehicles emerge throughout the streets of Melbourne as they ferry gamers and officers to and from the precinct.”
The 2023 Australian Open essential draw begins on Monday January 16.
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