February 27, 2026
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Lancia teases concept ahead of brand’s rebirth

Lancia has teased a brand new idea forward of its reveal mid-next month throughout Milan Design week.

The brand new idea seems to bear some resemblance to the historic Lancia Stratos with its angular traces and spherical tail lights.

The picture exhibits solely the left rear nook of the brand new idea, which Lancia will reveal on April 15.

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Equipped Credit score: CarExpert

Final yr Lancia revealed its Pu+Ra Zero “three-dimensional manifesto” idea, that’s in step with the corporate’s plans to go all-electric by 2028.

The idea’s design language might preview future fashions from the model, which is ready to be rebooted.

A brand new model of the model’s solely automobile at current, the Ypsilon, was additionally talked about on the time of the idea reveal.

Equipped Credit score: CarExpert

Lancia announced three new fashions will be part of its line-up by 2028, with the model going all-electric by the identical yr.

The model at present gives its solely automobile, the Ypsilon, completely in its house market of Italy. Nonetheless, it plans for its new fashions to be provided throughout the continent.

In 2024, Lancia will launch a new-generation Ypsilon and embrace the choice of an electrical powertrain for the primary time.

The upcoming Ypsilon might function the same Y-shaped entrance finish and lighting parts to the Pu+Ra Zero idea.

Present Ypsilon Credit score: CarExpert

Two years later in 2026 Lancia will reportedly launch its new flagship, anticipated to be a 4.6m lengthy crossover that might be referred to as the Aurelia.

In 2028 the Delta shall be reborn. Lancia describes the mannequin as a “sculpted and muscular automotive with geometric traces” which shall be in line with the model’s new idea design language.

The brand new Delta shall be 4.4m lengthy and can greater than doubtless preserve its hatchback styling.

Lancia says the upcoming mannequin will appeal to “automotive fans all through Europe”.

1994 Lancia Delta Credit score: CarExpert

Lancia was a part of Fiat Chrysler Cars (FCA), which merged with Groupe PSA to turn into Stellantis.

Stellantis is giving Lancia ‘a chance’ to succeed over the subsequent decade with a “time window of 10 years and funding for 10 years to do a core mannequin technique,” says Stellantis CEO Carlos Tavares.

The corporate additionally mentioned that it has huge plans for Lancia together with opening 100 new dealerships throughout Europe because it primarily focuses on the European market.

Lancia new brand Credit score: CarExpert

The model is within the levels of growing a web based shopping for platform as effectively. It plans to open 100 dealerships in 60 European cities, however plans to promote 50 % of its vehicles on-line.

Earlier this yr, the carmaker introduced it is piloting a brand new dealership expertise it is calling “distinctive” and “premium”.

Lancia lately debuted its newest brand design which it says will start to function within the 2024 Ypsilon.

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