The Cupra Ateca is unlikely to get a second technology because the sporty Spanish model rolls out a pair of recent crossovers.
“Our focus over the following couple of years goes to be on the three electrified fashions: on the Cupra Terramar, which you may see as a potential alternative though it’s barely larger than the Cupra Ateca; the Cupra Tavascan is our first crossover SUV electrical automotive; and the Cupra UrbanRebel,” stated Cupra CEO Wayne Griffiths.
He additionally steered the vary would not increase past these beforehand confirmed new fashions, at the very least not within the brief time period.
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“[Those] along with the Cupra Formentor and the Cupra Leon provides us I feel a really aggressive vary of automobiles that may maintain us busy for at the very least the following 5 years,” stated Mr Griffiths.
“Past the following 5 years, and clearly we’re desirous about quite a lot of different completely different concepts and completely different fashions for Cupra, however it might be too early as we speak to invest.”
That might see the model occupy solely the small passenger automotive and small-to-medium SUV segments, with nothing bigger on supply at the same time as Cupra weighs a launch within the North American market.
That the Ateca is on its means out comes maybe as no shock.
The present Ateca is the oldest member of the Cupra line-up, being a hotted-up model of the Seat Ateca that entered manufacturing in 2016.
Cupra teased facelifted variations of the newer Leon and Formentor at a model occasion final June, forward of a 2024 or 2025 introduction for each, however an up to date Ateca was conspicuously absent.
The brand new Terramar, set for launch in 2024, will supply a alternative of petrol or plug-in hybrid powertrains and can measure 4.5m lengthy, in comparison with 4.38m for the Ateca and 4.45m for the Formentor.
That may make it related in measurement to the present standard-length Volkswagen Tiguanwhich measures simply over 4.5m lengthy.
The electrical Tavascan will share its MEB devoted EV structure with a raft of Volkswagen Group fashions together with the Cupra Born.
In idea type, the Tavascan produced 225kW of energy from its dual-motor powertrain and used a 77kWh lithium-ion battery pack, providing as much as 450km of vary.
It is going to be inbuilt China and exported to markets like Europe and Australia. It is due right here in 2025.
Cupra would be the newest European model to export automobiles from China to each Europe and Australia. BMW is one other with its iX3as is majority Chinese language-owned Polestar with its 2.
Utilizing Australia as a beachhead, Cupra needs to increase its world presence and attain 500,000 annual gross sales worldwide within the medium time period.
The sporty Spanish model needs to promote 7000 automobiles per 12 months in Australia by 2025.
It is an bold goal, because it took fellow Volkswagen Group model Skoda greater than a decade to hit the 7000-sale goal Down Beneath.
Cupra bought 1111 automobiles in Australia final 12 months, with the Formentor accounting for 690 of those gross sales – or 62 per cent of the model’s quantity. The model additionally bought 234 Atecas and 186 Leons.
The model began off as a trim stage of SEATs, with fashions just like the Ibiza Cupra and Leon Cupra boasting sportier appears to be like and further efficiency.
The primary fashions to characteristic Cupra as a model identify and never only a trim stage have been equally fettled SEATs just like the Leon and Ateca. Issues started to vary with the Formentor, a mannequin distinctive to the model.
The SEAT El-Born idea turned the manufacturing Cupra Born, and the Tavascan and Terramar have been revealed solely as Cupras with no SEAT variations deliberate.
The SEAT model continues to supply its personal unique fashions, too. The Ibiza, Arona and Tarraco are the Spanish model’s counterparts to the Volkswagen Polo, T-Cross and Tiguan Allspace, respectively.
Mr Griffiths stated the Cupra and SEAT manufacturers complement one another, and confirmed there aren’t any rapid plans to roll out electrical automobiles for the SEAT model.
He additionally would not be drawn on future merchandise for the SEAT model.
Cupra bought a record 152,900 vehicles globally in 2022 nevertheless it got here on the expense of SEAT.
SEAT SA prioritized higher-margin Cupra fashions over SEAT-badged automobiles, so whereas Cupra deliveries have been up 92.7 per cent, the SEAT model was down 40.5 per cent.
Cupra accounted for just below 40 per cent of whole SEAT SA gross sales, which total amounted to 385,600 – down 18.1 per cent.
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