When two Melbourne sisters grew to become annoyed at having to fork out tons of of {dollars} for trendy sun shades, they determined to take issues into their very own palms.
As busy mums, Tammy Schmidt and Kylie Thomasz, each knew the facility of throwing on a pair of oversized, quality shades to really feel assured on the college run.
However after having to spend upwards of $700 on designer manufacturers that gave them the outsized look they wished, Tammy and Kylie wished to make a extra inexpensive possibility.
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So in 2016, the sisters launched Skye + Lach eyewear – creating high quality designer dupes with luxe instances for beneath $100.
Having no e-commerce expertise or social media following, the devoted mums labored onerous to construct their buyer base – till a trusted Aussie celebrity got here knocking.
In late 2020, throughout the COVID lockdowns, tv character and pop royalty Sophie Monk began following Skye + Lach on social media.
Hoping the beloved star may rock their outsized sunnies, the sister despatched a couple of pairs to Sophie.
A couple of weeks later, Sophie donated the Havana frames in an Instagram publish and tagged the model, which immediately sparked a gross sales frenzy for Tammy and Kylie.
“It was an insane day for us! If you go from making on common 10 gross sales per day to over 100 in an hour, you actually do pinch your self and we have been so grateful to Sophie for that second,” they are saying.
“In consequence, we needed to re-make extra inventory of They haven’t and the Storm model which she additionally wore on a separate event to maintain up with the demand and actually capitalize on the really natural publish.
“Usually a collab with a high-end movie star would price tens of 1000’s of {dollars} which was not doable for us on the time anyway, nevertheless she simply wore the glasses as a result of she really beloved them and in addition beloved the truth that we’re simply two sisters , making a product we actually love.”
Whereas the sisters consider luck doubtless performed an enormous half in that second, they are saying they are going to perpetually be grateful to Sophie for serving to them attain a bigger, loyal fanbase.
“It is so superb while you see your glasses on well-known celebrities however what additionally provides us an actual kick is after we see our very personal clients carrying our sunnies out and about doing their on a regular basis issues,” Tammy says.
“We see individuals on a regular basis carrying our glasses and it is so thrilling for us. Typically we are going to say ‘hey I like your sunnies’ and typically we simply stare and have our personal pinch-me moments to ourselves.”
The Melbourne sisters say they now have clients who personal nicely over 5 pairs of theirs S+L frames and proceed to buy new types.
“2023 goes to be enormous for us,” Kyle added.
“We have now begun our Stockist Partnership program which can see us push into wholesale in an enormous means this yr so clients preferring to strive earlier than they purchase will be capable of get the S+L expertise in-store.”
Nevertheless, these clients who need to get pleasure from shopping for on-line can have faith in the truth that Skye + Lach presents free and simple returns on all their sunnies.
“Clients do not even have to pay for the return delivery as we cowl these prices ought to the glasses not go well with,” they stated.
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